Academia Meets Industry: Engaging for Impact
Wednesday 5 June, 17:00 – 20:30 | Bristol Business School, UWE Bristol, Room 2X242
There is a gap between what students are being taught and what industry needs. Both academics and practitioners have become increasingly aware of it. In the context of marketing, and more specifically digital and data-driven marketing, this is even more evident given the pace of change.
This event will bring together academics and practitioners. The aim is to understand their respective worlds and requirements with a view to identifying the extent of the gap between teaching and practice, how to reduce it, and how to collaborate going forward.
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